Wow what can I say, thank you so much!!!! It has been announced that I am now a finalist for the 2016 St. George Ausmumpreneur Awards, in not just 1 but 2 categories! I feel like this is not only a win for me but also a win for all of us who have been involved in the project pushing to normalise breastfeeding!!
Now here is where I need your help!
I have a chance at winning this, the emerging business category is judges by a panel BUT the Making a difference is based on votes and how many of you believe in what I am doing is making a difference! If I win this I honestly believe with the media attention etc. this will give us a huge boost to help normalise breastfeeding and change negative stigmas!
TO VOTE PLEASE CLICK HERE
If you look through some of the other categories you may see some of our amazing sponsors, I would love it if you looked through the other categories while you are there!
If any of you are interested in reading my application this is it:
I am Sarah Murnane, 24, a mumpreneur from Geelong, Victoria. A mother of two beautiful girls, Layla, 4, and Mahalia, 1, I founded The Australian Breastfeeding Project in 2015 to bring about change and normalise breastfeeding. The project travels all around Australia where thousands of breastfeeding mums participate in a photo shoot series to create a breastfeeding community supporting all women on their breastfeeding journey. This photo series contributes to normalising breastfeeding through the power of photography.
As a birth photographer and breastfeeding mother I have been approached by women struggling with breastfeeding and scared to feed in public. This drove me to take action to help educate, inspire and change social stigmas surrounding breastfeeding; to empower these women to embrace the magnificence of their own bodies.
I have travelled to some of Australia’s most beautiful places and met amazing women throughout the journey. My children are so proud to tell their teachers about what I do which is most important. All of the women I have been able to help continue feeding makes it truly rewarding.
The coordination and organisation of the large groups has been a challenge. Initially this was all conducted manually however the whole process has been moved online and I now have a support team. This has made for more effective practice. We also started a Facebook group that now has over 4000 members. This enables all participants to keep up to date, generate discussion and it provides a further platform for support and community.
A major achievement is the response and feedback I have received from participants. We have made a difference to the mental and emotional health of the woman participants due to the community we have created and through the connections derived from group sessions. Participants have expressed a decline in their levels of isolation as well. I have educated others on different feeding techniques which has led to an increase in feeding periods for many women involved. Our sessions are selling out in under 25 minutes, I have spoken at conferences on breastfeeding, and we have gained significant media coverage.
What I was say to someone thinking about becoming a mumpreneur. Find something you are passionate about and take it to the next level! Don’t be afraid to stand up for what you believe in. Be inspired by the people around you.
I want to win this award for all the women I have captured past, present and future, to help the women that didn’t have a voice when they sat in a public restroom because they were too afraid of the dirty looks, to represent the mum with supply issues that kept going no matter what. I want to keep sharing the beauty of breastfeeding, and create more exposure to the project for what it is about: to show that breastfeeding is normal
Website link www.australianbreastfeedingproject.com.au
Facebook page link www.facebook.com/australianbreastfeedingproject